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This post is about writing. Just bear with me a moment…
In 1776, a Scotsman by the name of Adam Smith published a book entitled The Wealth of Nations. As his work defined early capitalism, one of his largest concerns was how labor (particularly manufacturing-based) risked learning skills and tasks that were too specialized to acknowledge the greater whole of the process.
Fast forward to 2016 and in some fields we have the exact opposite problem: we’re asked to do almost too much.
If you ask me about my day job, my usual response is that I’m a developer. In truth, the term for my field is DevOps (Development Operations), a cross-discipline that consists of various kinds of programming, networking, and database administrations. I create interactive webpages, set up the end points that they pass on their way to the databases, plural. Sometimes I triage network or server performance issues, sometimes I connect to remote servers for deployments. Name just about any technical difficulty and I’ve either dealt with it or were somehow involved in the resolution thereof. Being a developer these days involves a great deal of skills and knowledge.
Being a litterateur (writer) is rather similar.
I suppose you can call it LitOps, literary operations. But whether it’s a truly self-published author or an independent press trying to get booted, there are many hats to wear. Aside from writing and editing manuscripts, there’s formatting (more complex these days due to print versus e-reader files such as mobi, pdf and epub). There’s cover art, which not only includes the illustrated or graphic front but measurements for the spine and the back cover. And all of this grows more complex with any experimental introductions, such as adding illustrations or e-book linking.
I’ve never tried a “choose your own adventure” book with hyperlinks but I suspect that would be technically interesting…
Outside of production there’s marketing; setting up promotions, contacting critics for reviews, author signings, online advertising and anything else that can influence readers. Sales can be automated online, but at conventions there is a need to ship or transport the goods, prepare the table, handle direct sales, and then break all that down after. And then there’s managing public relations. Aside from face-to-face, people often ask questions on Facebook or Twitter and they’re probably going to want to be answered in a professional manner.
And there’s even a legal side. At its simplest, a publisher has to deal with the terms of service with his/her distributors. If publishing third parties, there has to be written agreements regarding how rights and royalties are handled. If you work with other creators, there are franchise agreements too. I’ve signed and worked on franchised works include Stoic Studio’s The Banner Saga game series (The Gift of Hadrborg‘s print version is coming soon) and now my company’s forthcoming Outliers universe.
I suspect that if you’re an up-and-coming writer, you’re probably reading all this and saying “No, no I don’t want to deal with any of this!” Well, the old ways aren’t dead. There are still the successful and established publishing companies out there that can afford to have its employees and contractors specialize. A friend of mine mentioned how great it is to work for one of these: all he does is write and answer questions regarding editing, and occasionally attend a few signings.
But the hard truth is that many of those established, profitable publishers truly want established, profitable authors. Sometimes an author will “make it,” and get paid a professional’s salary. But unless they keep at it and find their audience, there’s little staying power. How often does a short story ever take a person to the top? How often is an author’s debut novel the pinnacle of their bibliography? Examples exist, but it’s like that one school kid who becomes a professional athlete; exceedingly rare compared to the size of the field.
Learn. Grow. Expand. We all want to write, but never be afraid of kaizen. Sometimes that means doing things you don’t want to do, but someone has to. And no one is going to care more about your work than you. Learn the business, because knowing is powerful in its own right.
This is what it means to be an author these days. And it is better to embrace the change until it affords one a better opportunity than to assume that the opportunity is ever coming.