Readers Know Your Shenanigans

The studies are in, and they strongly suggest that readers are smart cookies. Indeed, word addicts possess more fluid and crystallized intelligence. They’re more empathetic. They have wider vocabularies, less stress, and better memory. They are the superior nerd!

So why the hell do some authors treat readers like they’re suckers?

Look buddy. If you’re buying automated book reviews, readers will catch you. Nor can you force your novel to “become a viral sensation.” Even the almighty Big Five can’t do that. If they could, we’d have a new bestseller every week.

“What?” you may ask, with statistically probable innocence. “What do you mean? What ‘tricks’ have been tried before?”

Oh, let me count the ways…

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Tough Times For Authors

A BBC article has reported that 5% of authors made 42% of income from published works in 2013. The number of authors who can make a living writing has dropped from 40% (back around 2003) to 11.5%. I strongly recommend you read the article yourself.

The news made me grimace a little. Something like this wasn’t entirely unexpected by any means. A first hand look at sales reports illustrates how difficult it is to earn much. But seeing one’s fears in the raw numbers does give me pause.

When someone encounters a disheartening situation, it pays to take a pragmatic glance at one’s goals. My personal objective was to build my name enough that perhaps I can comfortably write full-time when I retire. As it stands, my retirement is no less than 30 years away, and a lot can happen in those three decades. This report proved that the market has changed, and is probably preparing itself for a kind of bubble in the next couple of years.

marchingtimeBubbles, at least in the context of markets, are never fun. Amazon’s e-publishing services are a blessing and a curse in this regard, for they opened the flood gates and removed barriers to entry. I can’t complain, because if Amazon hadn’t offered these services, our anthologies like Far Worlds and Marching Time would never have been published. And some of the publishing companies I’ve worked with might not exist either.

But as Amazon has removed our inhibitions, they’ve also gone on to inflame our passions. Although not the only company to do so, Amazon’s print-on-demand service CreateSpace is a proud contributor to National Novel Writing Month. In 2013, there were over 310,000 contributors to that and more than 42,000 winners. Even if as little as .5% of just the winners decided to push their work onto Amazon in the next year, it creates a deluge of new titles for sale. And that doesn’t include the other 268k non-winning contestants who could finish and submit later.

The pressure is not going to alleviate for a while. It will eventually. There are many of folks who will realize that they only ever had one story in them. Others just wanted to crank out a novel for the sensation of accomplishment. And still others may realize that being a full-time author was not quite what they hoped to be their calling.

In the end, the situation only serves to reinforce the same rule that being a writer is tough and persistence is the only way it can pay off. I guess it finally makes sense of that old phrase how the more things change, the more they stay the same.

“The Black Wind’s Whispers” Out Now!

The Black Wind's Whispers, by the Bolthole.

The Black Wind’s Whispers, by the Bolthole.

After months of work, it’s finally here… The Black Wind’s Whispers. Available now on Amazon. (Also in England.)

Included within are nine tales of  horror, featuring new twists on classic monsters, managed by yours truly, James “He2etic” Fadeley. Edited by CS Barlow and Andrew Aston, it features tales by Alec McQuay, Simon Howers, Jeremy Daw, Johnathan Ward, Robbie McNiven and Keanu Ross-Cabrera. Cover art by the amazing Manuel Mesones!

But best of all, it includes a tale from special guest author and veteran horror writer, CL Werner!

Get your copy today from Amazon! Smashwords version coming soon!

“100 Horrors” on Sale Now!

This is what will happen to you if you don't buy it.

This is what will happen to you if you don’t buy the book.

Here at He2etic’s Hysterical Horoscope, I am hard at work setting up a cult of He2esy. And like all cults, we are fated to either drink arsenic-laced Kool-Aid or sell out with dues and merchandising.

Sometimes, even both.

But good news, my cultist children! I have opted for the former of the aforementioned options (for now). I will not, however, ask for your car, house and first-born just yet. No, instead I offer you the honor of buying my new e-book, 100 Horrors: Tales of Horror in the Blink of an Eye, edited by Kevin G. Bufton.

Okay, maybe it’s not quite just my book. I mean, I am splitting the credit with the editor. And the cover artist. And like, ninety-nine other authors… who are probably better writers than me.

But still! Now is your chance to own a piece of authentic He2esy. So act now, and years later you could look back and say, “Hey, I know that guy! I read his blog and book!”

With a tone of both remorse and disgust.

Buy 100 Horrors: Tales of Horror in the Blink of an Eye today! Only $2.99.