“Signal to noise is $%#^ed right now,” Alec said today, absolutely nailing the latest temporary problem.
Advertising our newest release has been put on pause until after Tuesday. The presidential election in the US and the rulings regarding the UK’s Brexit have been occupied the headlines, Twitter and Facebook in some nightmarish, endless loop.
Major news outlets and comedy shows aren’t the only ones who have been benefiting. My Facebook feed is plagued with dozens of tiny political outlets and blogs on both sides, spewing quintessential mendacity and propaganda. Trenders fall into two categories: those who acknowledge the lie but fear the mentioned candidate winning, and intense, narrow-pupil zealots who are best avoided. Pondering and vexations as to the weaknesses of democracy often follow in their wake, to no meaningful conclusions.
In such times, relaxation is in order to relieve the body of stress.
Titanfall 2 with my brother offers some relief, as was the very impressive Doctor Strange. Although I enjoyed the movie as well as Netflix’s Luke Cage, my friend Adam nailed it when he said he was “Marveled out” for the rest of the year. While Marvel’s properties never fail to entertain, there does seem to be a saturation point where people need a break from even extraordinary characters, though interest often resurrects after a few months.
The entertainment industry is fickle as such. Entire genres can be tired out and placed in the cooler until such a time that they are dusted off to try again. Westerns for example, particularly those by Sergio Leone and Clint Eastwood, gave us some of the best films throughout the 60s and early 70s until finally dying down. Perhaps twice a decade, the genre tried again, resulting in flicks like the remake of 3:10 to Yuma. But we are possibly on the cusp of a renaissance in other media, such as with HBO’s Westworld and the upcoming Red Dead Redemption title by Rockstar Games.
Still, the Marvel property is far from dead, despite the doom-and-gloom entertainment articles which are increasing in frequency and almost always disproved. While I doubt that superhero films will become inert as a genre for quite a while, there’s definitely a limit to how much people can and do enjoy at one time. Still, Doctor Strange helps by opening the door to the mystical elements of Marvel’s properties, likely giving Marvel’s properties more longevity.
But perhaps most telling… if Fantastic Beasts and Where to Find Them does well, the market will learn of audience’s appetite for urban fantasy. If not, then Doctor Strange may have found people’s limits for magic on the big screen. And if the former is not a sign that people want to escape from reality for a while, I don’t know what is. So pay attention: you may learn a spell to conjure a fortune.