Today, I want to talk about Amazon reviews. And this is of importance for both readers and authors.
First, I want to give a huge thanks to everyone who has been supporting, reading and helping us promote Outliers: The Shape of Things to Come. We truly hope you’re enjoying our work. It’s also available for free on Amazon until the end of today (September 16th), a magazine-style release complete with stories and artwork so why not pluck a copy to read later? Last time I mention Outliers until next month, promise!
Now although we’re loving the promotions and marketing side of this, there’s a point that we could really use outside help.
Amazon uses a number of algorithms and business flows to help decide on what to market, what to suggest and promote in front of other buyers. There are millions of titles in the United States, and even within genres you can easily be talking some tens of thousands of titles.
Who knows what they like better than the readers themselves?
Or at least, those who are vocal about it by submitting reviews to the vendor. Right now, there’s a rumor that 20 reviews, good or ill, “bump” the appearance of a title on suggested reading lists. Another piece of gossip states that 50 reviews puts it among the spotlighted positions of mailing lists.
Now, it’s a safe assumption that these statements are just scuttlebutt. Maybe someone noticed a loose pattern in the advertising and drew these assumptions. Or maybe they were or even are true, although the latter is subject to change. Even the Amazon business guys probably couldn’t comment with certainty because code and formulas are always being tweaked and modified. In tech, what’s true today might not be true tomorrow.
But it’s also a safe assumption that there is some validity to it. Reviews undoubtedly have an effect on advertising suggestions. Feelings of any kind are a more valuable metric than numb silence. Whether you love it like the first season of True Detective or hate it like the second, saying so with reviews matters. So please, if you enjoyed or hated our work, say so. Artists cannot grow in the absence of valid criticisms, nor know what to keep producing without compliments to encourage that which is enjoyed.
Now… there’s one final point to cover, and I must admit that this is a saddening factor for authors: Amazon divides its reviews by region as well.
Some argue that it’s cultural preferences. I disagree, as few seem to care geographically where their entertainment comes from. The United States imports some of the finest actors from England, almost all variations of Sherlock tend to do well and Warhammer 40,000 of Nottingham is very acknowledged here. Likewise, I pal with my English friends knowing that we can quote The Simpsons with abandon or even recruit them into my growing Stranger Things cult.
But the stars from the Amazon.com site aren’t appearing on Amazon.co.uk. If nothing else, people browsing work would see far less in the ratings. Amazon is doing a beta of “the most helpful reviews” on the pages themselves which crosses the ocean (for example, with Far Worlds in the UK), but the results thereof are not being added topically into that region’s ratings.
If you read our work, we love you. If you enjoy it, please say so back. And if you’re really feeling generous, try to log onto both Amazon.com and Amazon.co.uk to leave reviews on both sites. I believe the login credentials are shared which should make it much easier. And thanks again for reading!